Armstrong Intros New Floating Floors

RSA6839_2-bigThe authentic hardwood looks are breathtaking. The water-resistant performance is superior. The installation is incredibly simple. But the real beauty of Armstrong’s new Luxe Plank™ with patent pending Lynx™ Technology is the flexibility it provides, thanks to its revolutionary design and construction.

Luxe Plank, launching to retail now, is the best option for a beautiful, high performance floor, according to Armstrong Resilient Vice President Allen Cubell.  “A combination of beauty, performance and simplicity makes Luxe Plank superior to any other luxury vinyl tile glue-down or floating system available today,” he said.  “It’s the easiest LVT floating installation on the market.  Luxe Plank with Lynx Technology allows the installer to reposition planks as many times as needed, and still maintain the integrity and appearance of the installation – a practice unheard of until now.”

Lynx Technology, the next generation in floating floor engineering, starts with specially formulated super thick LVT planks combined with a manufactured rigid film with a highly advanced performance oriented pressure sensitive adhesive.

“Flexibility without compromise means fewer call backs because the installation is right the first time,” said Yon Hinkle, Product Manager, Armstrong.  “With Luxe Plank, the end result is always a beautiful, high integrity installation that our dealers and their customers can count on.”

“This is a true game-changer,” said Buddy Faircloth, president, Cain & Bultman.  “The genius behind Luxe is that it improves upon existing technology to offer the retailer a truly unique product – unbelievably realistic looks, superior performance and a fail-safe installation. This adds up to not only happy customers, but repeat customers.  It’s a product that promises to be easy to sell.”

“Luxe Plank fills a gap in the market by being more than just about installation,” said Ray Mancini, president, BelknapWhite.  “It clearly establishes a style/beauty first position that speaks volumes to the consumer.”

The vibrant hardwood colors and textures of Luxe Plank™ add instant luxury to any room and feature the most realistic hardwood visuals available in the category. Authentic plank lengths, along with beveled edges and ends, combine to make the visuals incredibly natural. Consumers can choose from a stunning array of the most popular traditional, exotic, rustic and distressed looks to recreate the style of genuine hardwood.

Luxe Plank is available across 33 SKU’s at three price points, in a total of 14 design categories. Its distinctive looks include the undulating textures of Exotic Fruitwood, with vibrant colors and cosmopolitan elegance, and English Walnut inspired by Europe’s great country estates, with a  rich palette and contrasting stained edges (Best Collection).  Peruvian Walnut captures the beauty of the species’ natural variations in color and graining, and the distinct pattern of Empire Bamboo adds a modern flair to any space (Better Collection).  Jefferson Oak seizes the character and versatility of traditional oak in four classic wood tones that enhance any room (Good collection).

“The wow factor is that this is one beautiful flooring collection, a sure crowd pleaser,” said Mancini.  “There is an amazing breadth of design, and just the finest looking and top performing planks I’ve seen.  It is clearly designed to be the best.”

With Luxe Plank, even bathrooms, kitchens and laundry rooms can have a natural hardwood look. The thicker, more durable top layer features enhanced urethane coatings that resist scratches, stains and wear, making Luxe Plank perfect for high traffic areas as well as high moisture areas.  One of the attributes of the pressure sensitive adhesive is that it also is resistant to various factors – water or chemical.  Plus, the floor’s bond only gets stronger and stronger with time, offering superior adhesion strength with a grip that is virtually unbreakable.

Installing is as easy as 1-2-3

Lynx™ Technology, with its exclusive pressure-sensitive adhesive, makes Luxe Plank incredibly versatile and simple to install. Because each plank attaches to the planks beside and above it – not the floor beneath it – it installs quickly and easily, over practically any surface in any home or business.

With the technology to revolutionize floating floor installation and design options to meet any decorating need, Luxe Plank™ ensures high referral rates and repeat business.

“Luxe Plank wins where it counts – better wear layer, more features, better visuals and great warranties,” added Faircloth.  “Plus, it’s developed and backed by Armstrong, the brand our customers can trust.”

For more information, visit www.armstrong.com.