Karastan Lets The Customer Customize The Rug

What’s the true definition of luxury? Most arbiters of style would say customization. From clothing to handbags to jewelry, nothing connotes elegance and indulgence like something that’s created especially for you.
Now Karastan, one of the country’s leading manufacturers of premium quality floor coverings, is taking this idea to the floor—literally—with the introduction of Inspired Luxury, an innovative program that allows you to design your own custom area rug by choosing from a wide array of colors, sizes, and wall-to-wall broadloom styles.
“Inspired Luxury gives Karastan customers a unique opportunity to design a rug to their specifications, so that they can create a signature floor covering to complement the room of their dreams,” said Connie Berry, director of marketing at Karastan. “We’re thrilled to offer consumers this novel way to truly ‘make a statement.’”
The process of creating an Inspired Luxury rug is simple and fun. The first step is to select from 15 broadloom styles featuring a variety of textures and patterns, including such Karastan favorites as Coastal Elegance, a hip, fun-loving shag, and Natural Desire, an elegant diamond pattern. Then, choose a color from the options available in your selected style.
Once you’ve settled on a color and look, the next decision is what size is best. There are three popular options to choose from: 6’-x-9’, 8’-x-10’, or 9’-x-12’. And for the finishing touch, Inspired Luxury offers four custom bindings.
Cotton, available up to 1 ½” on the face of the carpet, is a clean, classic choice. Jute, a natural fiber, is another binding that lends an airy, organic appeal and is available up to 3” on the face of the rug. For a sophisticated, edgy variation, Karastan offers a supple leather binding of up to 2” with mitered corners. Finally, a sleek, streamline finish is achievable with 100% wool fiber serging. While all styles are not available with all binding options, there are myriad combinations to be created to suit a range of décors.
Once your order is placed, you’ll receive your rug within four to six weeks. Prices for Inspired Luxury rugs range from $599 for a 6’-x-9’ to $2,199 for a 9’-x-12’, depending on style and binding.
Exquisite, cut-to-order custom rugs are just one part of the Inspired Luxury program. For discerning design junkies in search of broadloom carpeting that’s just the right shade and style, Karastan offers a Custom Color option. Select a carpet style from the 15 Inspired Luxury designs. Then comes the really fun part: choose from a veritable rainbow of 100 colors, ranging from subtle neutrals like taupe, caramel and grey to eye-popping hues including purple, sea-green, and yellow. Karastan will specially dye 3 swatches that will provide you with a range of saturation, from deep to pale, so that you can find the best, most precise match to your walls and furnishings in the actual lighting of the room you’re decorating. You’ll receive the swatches within two to three weeks. Decide which one is best and place your order (minimum: 66 square yards). You can expect to receive your carpeting four to six weeks later. Consult your local Karastan dealer for pricing information for the Custom Color program.
The Inspired Luxury program is now available at Karastan dealers nationwide. For more information on Karastan, or to locate a dealer near you, visit www.karastan.com.