Mohawk’s EverStrand carpet was selected as the “red carpet” for the Daytime Emmy awards ceremony on Aug. 30.
The producers chose EverStrand as part of their effort to stage an environmentally sound production, Mohawk said. Everstrand fiber is a polyester made using recycled plastic bottles.
The Emmys will use a variety of products and practices to show what can be done to protect and improve the environment, including recycling, using hybrid vehicles, reducing lighting to save energy, and other tactics. The production is planned to be carbon neutral.
One out of every four bottles recycled in North America becomes Mohawk carpet. Mohawk recycles more than three billion bottles every year, making the company the largest recycler of plastic bottles in the country.