From the Floors Up
  • Hard Flooring
  • Carpet
  • Tile & Stone
  • Hints & Tips
  • Design & Decorating
  • Maintenance
  • News
  • About

Armstrong Intros New Floating Floors

October 1, 2009 By creatingyourspace 9 Comments

The authentic hardwood looks are breathtaking. The water-resistant performance is superior. The installation is incredibly simple. But the real beauty of Armstrong’s new Luxe Plank™ with patent pending Lynx™ Technology is the flexibility it provides, thanks to its revolutionary design and construction.

Luxe Plank, launching to retail now, is the best option for a beautiful, high performance floor, according to Armstrong Resilient Vice President Allen Cubell.  “A combination of beauty, performance and simplicity makes Luxe Plank superior to any other luxury vinyl tile glue-down or floating system available today,” he said.  “It’s the easiest LVT floating installation on the market.  Luxe Plank with Lynx Technology allows the installer to reposition planks as many times as needed, and still maintain the integrity and appearance of the installation – a practice unheard of until now.”

Lynx Technology, the next generation in floating floor engineering, starts with specially formulated super thick LVT planks combined with a manufactured rigid film with a highly advanced performance oriented pressure sensitive adhesive.

“Flexibility without compromise means fewer call backs because the installation is right the first time,” said Yon Hinkle, Product Manager, Armstrong.  “With Luxe Plank, the end result is always a beautiful, high integrity installation that our dealers and their customers can count on.”

“This is a true game-changer,” said Buddy Faircloth, president, Cain & Bultman.  “The genius behind Luxe is that it improves upon existing technology to offer the retailer a truly unique product – unbelievably realistic looks, superior performance and a fail-safe installation. This adds up to not only happy customers, but repeat customers.  It’s a product that promises to be easy to sell.”

“Luxe Plank fills a gap in the market by being more than just about installation,” said Ray Mancini, president, BelknapWhite.  “It clearly establishes a style/beauty first position that speaks volumes to the consumer.”

The vibrant hardwood colors and textures of Luxe Plank™ add instant luxury to any room and feature the most realistic hardwood visuals available in the category. Authentic plank lengths, along with beveled edges and ends, combine to make the visuals incredibly natural. Consumers can choose from a stunning array of the most popular traditional, exotic, rustic and distressed looks to recreate the style of genuine hardwood.

Luxe Plank is available across 33 SKU’s at three price points, in a total of 14 design categories. Its distinctive looks include the undulating textures of Exotic Fruitwood, with vibrant colors and cosmopolitan elegance, and English Walnut inspired by Europe’s great country estates, with a  rich palette and contrasting stained edges (Best Collection).  Peruvian Walnut captures the beauty of the species’ natural variations in color and graining, and the distinct pattern of Empire Bamboo adds a modern flair to any space (Better Collection).  Jefferson Oak seizes the character and versatility of traditional oak in four classic wood tones that enhance any room (Good collection).

“The wow factor is that this is one beautiful flooring collection, a sure crowd pleaser,” said Mancini.  “There is an amazing breadth of design, and just the finest looking and top performing planks I’ve seen.  It is clearly designed to be the best.”

With Luxe Plank, even bathrooms, kitchens and laundry rooms can have a natural hardwood look. The thicker, more durable top layer features enhanced urethane coatings that resist scratches, stains and wear, making Luxe Plank perfect for high traffic areas as well as high moisture areas.  One of the attributes of the pressure sensitive adhesive is that it also is resistant to various factors – water or chemical.  Plus, the floor’s bond only gets stronger and stronger with time, offering superior adhesion strength with a grip that is virtually unbreakable.

Installing is as easy as 1-2-3

Lynx™ Technology, with its exclusive pressure-sensitive adhesive, makes Luxe Plank incredibly versatile and simple to install. Because each plank attaches to the planks beside and above it – not the floor beneath it – it installs quickly and easily, over practically any surface in any home or business.

With the technology to revolutionize floating floor installation and design options to meet any decorating need, Luxe Plank™ ensures high referral rates and repeat business.

“Luxe Plank wins where it counts – better wear layer, more features, better visuals and great warranties,” added Faircloth.  “Plus, it’s developed and backed by Armstrong, the brand our customers can trust.”

For more information, visit www.armstrong.com.

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to print (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

Filed Under: Featured, News, Vinyl / Resilient Tagged With: armstrong, floating floors, Luxe Plank, Luxury Vinyl Tile, Lynx technology

Comments

  1. Sherrie says

    October 26, 2009 at 8:34 am

    You can see all of the Luxe Plank floors at http://www.armstrong.com/flooring/vinyl-tile/luxe-plank-collection.asp?productLineId=17357

    Reply
  2. Tom Wilson says

    May 23, 2010 at 7:56 am

    Does anyone know if this product has an emission rating? Im wondering how the odor is after install as several homeowners have complained about the competeters (Allure) products odor.Also: Does Armstrong say specifically that this product can be instaled in a basement area on top of concrete floor?
    Thanks for any reply!

    Reply
  3. Sherrie says

    June 7, 2010 at 7:20 am

    Luxe is FloorScore Certified, meaning it’s guaranteed to meet or exceed low emission standards, will not adversely affect indoor air quality, and the products have passed a third party certification process. Luxe can be installed in a basement over a clean, dry, and smooth concrete surface. You can find the complete installation instructions for this product at:

    http://www.armstrong.com/pdbupimages/188211.pdf

    Reply
  4. Susan says

    March 10, 2011 at 9:47 pm

    Does anyone know if you can put down a cushioning underlayment beneath the Luxe flooring? I have a third floor condo (cement slab subfloor) and I am concerned about noise: both inside our condo and for the unit below us. Since it is floating, I would suppose that theoretically I could… but would this affect the Luxe flooring planks in anyway? Thank you!

    Reply
  5. creatingyourspace says

    March 16, 2011 at 1:36 pm

    Susan,

    Armstroing’s Customer Service says that:
    Armstrong does not recommend installing Luxe over an acoustical pad.

    Thanks!

    Reply
  6. gregg says

    December 9, 2011 at 11:32 am

    Is using a Shark steam mop to clean my Luxe Plank safe? I do not want to negatively impact either the finish or its continued adhesion.

    Reply
    • creatingyourspace says

      December 13, 2011 at 9:35 am

      Greg, Thank you for your question – see below please!

      Residential & Light Commercial Maintenance Procedures

      Care and Maintenance

      To keep the lasting shine and fresh feel of your investment for as long as possible, we recommend that you:

      DO
      • Wipe up spills as soon as possible. Never use highly abrasive scrubbing tools on any resilient floor.
      • Wash your floor occasionally with Armstrong Once ‘n Done Resilient & Ceramic Floor Cleaner.
      • Use Armstrong SatinKeeper Polish to return your floor’s original shine if it begins to dull over time.

      Don’t
      • Use detergents, abrasive cleaners or “mop and shine” products – they may leave a dull film on your floor.
      • Use paste wax or solvent-based polishes.
      • use rolling casters as they can damage the floor.
      • Use a beater bar when vacuuming because it can visibly damage the floor surface.
      • Use highly abrasive scrubbing tools.

      Proactive Protection for your Floor
      • When moving appliances or heavy furniture it is always wise to lay a plywood panel on your floor and “walk” the item across it. This protects your floor from scuffing and tears.
      • Use floor protectors, such as Armstrong Floor Protectors, under furniture to reduce indentation. As a general rule of thumb, the heavier the item, the wider the floor protector needed.
      • Be careful with rolling casters. They can damage the floor. therefore, we do not recommend them. If you choose to use them, the double wheel type are the best option.
      • Place a walk-off mat at outside entrances to reduce the amount of dirt brought into your home. We do not recommend the use of rubber- or latex-backed mats (except where noted) because the chemical (antioxidant) used to keep the backing from coming brittle can permanently stain your floor. We suggest a nonstaining vinyl-backed mat or a woven rug that is colorfast. Most of these products are identified “colorfast” by the manufacturer.
      • All Armstrong floor care products have been specifically developed to care for Armstrong floors. You may purchase Armstrong floor care products at your local flooring retailer.

      Immediately after installation:
      • Maintain a minimum room temperature between 65 and 85 degrees Fahrenheit for 48 hours after installation is completed. Maintain temperatures between 55° F (13° C) and 85° F (29° C) thereafter.
      • We recommend that you do not scrub or wash your floor for five days.

      Reply
  7. Robert Sinche says

    March 22, 2013 at 2:28 pm

    We used the product in a room at church and, unfortunately, at a recent event it got badly scratched. Is there any product that can be used to mitigate the appearance of the scratches? Thanks

    Reply
  8. DermaBliss Cream says

    September 28, 2017 at 6:36 pm

    I like this website because so much useful material on here :D.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Subscribe

Enter your email address to receive new post notifications via email.

Categories

  • Carpet (58)
    • Area Rugs (18)
  • Design & Decorating (456)
    • Color of The Year (4)
    • Do It Yourself (DIY) Projects (11)
    • Featured Designer (8)
    • Holidays (6)
    • Inspiration (119)
    • Interior Finishes (74)
    • Outdoor Living (23)
    • Seasonal & Holiday (29)
    • Small Spaces (7)
    • Style Quizzes (1)
    • Walls (13)
  • Hard Flooring (89)
    • Hardwood / Laminate (38)
    • Linoleum (2)
    • Specialty Flooring (5)
    • Vinyl / Resilient (4)
  • Hints & Tips (227)
  • Kitchen & Bath (131)
    • Backsplashes (7)
    • Countertops (14)
    • Lighting (17)
  • Maintenance (40)
  • News (135)
    • Featured (38)
    • Guest Post (18)
    • Monthly Recaps (5)
    • Promotions (2)
    • Q & A (26)
  • Seasonal (4)
  • Tile & Stone (63)
    • Ceramic/Porcelain (35)
    • Grout & Setting Materials (1)
  • Uncategorized (62)

Recent Comments

  • Josh on Pro’s and Con’s of Hardwood Floors | Part One
  • Christian Myers on Why We Love Laminate Flooring For The Kitchen
  • Iowa City Concrete on How to Remove Stains from a Concrete Driveway
  • Andrew Wilson on How to Remove Stains from a Concrete Driveway
  • Xpert Pro Balterio Parchet Laminat 12 mm Trafic Intens on Simple Guide to Cleaning Out Your Closet – Part 2

Recent Posts

  • Tips for Clearing Clutter
  • 5 Remodeling Projects To Take On Before the Holiday
  • Bathroom Remodel Advice
  • Choosing the Perfect Bathroom Tile
  • Ways to Use Patterns in Your Home

From the Floors Up

From the Floors Up blog was created with the goal of providing a destination for consumers, designers and those interested in the flooring, design, and kitchen and bath industries. Here you’ll find, current, accurate and informative information that is always just a click away!

Recent Comments

  • Josh on Pro’s and Con’s of Hardwood Floors | Part One
  • Christian Myers on Why We Love Laminate Flooring For The Kitchen
  • Iowa City Concrete on How to Remove Stains from a Concrete Driveway
  • Andrew Wilson on How to Remove Stains from a Concrete Driveway
  • Xpert Pro Balterio Parchet Laminat 12 mm Trafic Intens on Simple Guide to Cleaning Out Your Closet – Part 2

Subscribe

Enter your email address to receive new post notifications via email.

Copyright © 2023 From the Floors Up · Log in