Today’s post is a guest post from a fellow flooring blogger, Rob Jones. Rob’s posts always keep my interest and I look forward to new contributions from him. I hope you will enjoy this post from Rob as well. Thanks, Rob!
When I began contributing to the BuildDirect blog in 2007, one of the things that I wanted to bring out is the idea that flooring, and indeed all building materials, are more than just products that people shop for and buy. I wanted to get down to the key reason as to why people buy these products, beyond just their practicalities .
Consumers want to buy building materials that will perform well, and for a long time. This is particularly true in this economy, when large expenses like this are more than just a purchase. A flooring project, for instance, is an investment. A durable floor adds lasting value of all kinds, including the value of a home or commercial space. That is understood.
Natural stone tile, like slate, granite, marble, or travertine, brings the look of strength and permanence. Wood flooring like hardwood, bamboo, cork, and laminate flooring brings a unique source of visual warmth and style. And ceramic tile adds unmatched refinement. Beyond the extremely practical benefits, flooring surfaces like this can really activate the potential in any space. They have the potential to transform. And that’s why homeowners seek them out.
Whatever the tastes, whatever the space, I think this is idea of transformation is the overarching reason why people undertake flooring projects, or any other renovation project. They want to build a home, a place they can call their own, matching the reality with the way they’ve envisioned that space in their imaginations. They want to take flooring materials and use them to personalize their spaces, to imbue their homes with something of their own identities.
In this, the choice of flooring is really just a means to an end. And I think as sellers of flooring and other building materials, it’s our job to present the range of surfaces, and materials to match those imaginations, or better yet to feed them. When we source, and then sell, what people are looking for, and sometimes the things that people didn’t know they were looking for, we’re helping consumers bring their ideas to fruition.
This is an exciting prospect, and in this way it kind of feels like we’re not just moving wood and stone back and forth in a supply chain. In a small way, we are collaborators in that process of transformation.
Rob Jones has been in the marketing department at Vancouver BC-based BuildDirect for close to five years as a copywriter, blogger, and social media enthusiast. BuildDirect is an online-only flooring and other building materials company. You can follow BuildDirect and Rob on Twitter @BuildDirect, and join the BuildDirect Facebook page for frequent blog posts and videos about flooring and other building materials.