Beaulieu has two new things to announce! They are introducing SoftSense as well as Stainmaster with Magic Fresh.
Bliss by Beaulieu SoftSense is the softest Bliss collection ever. It was created because you, the consumer prefer an even softer carpet experience. Executives at Beaulieu say that SoftSense is postitioned “to be the best – and smartest– in the carpet category’s new softer trend.” The are proud to be able to deliver a product that is not only softer, but smarter. They knew we needed a carpet that is soft and practical as well easy to maintain.
Features of the carpet:
- Lifetime Stain – No Exclusions Warranty
- 3M Scotchgard Protector, the most widely recognized protection treatment name, is also standard on every SoftSense carpet
- Magic Fresh odor reducing treatment
- New, expanded color palette for SoftSense with 48 colors in nylon and 14 tweeds and solids in solution dyed polyester styles
- Constructed in either filament nylon or solution dyed polyester, and are extruded by Beaulieu to be super-soft
- Eight nylon styles that come in textures, friezes and level cut loops from 35 to 50oz
- Three solution dyed polyester styles are all friezes and range from 32 to 70oz
Launched in 1986 by INVSITA, Stainmaster has become one of the best-known and most respected brand names not only in carpet fibers, but in all of floor covering, thanks to its incredible stain resistance and consistent and memorable consumer marketing efforts.
Magic Fresh, introduced by Beaulieu in 2004 as an effective means of reducing and controlling household odors such as smoking, cooking and pets, has become even more popular since the company’s expansion into the Property Management sector in 2009.
No one else currently has a collection that answers the two most important concerns when it comes to carpet care.
Bliss by Beaulieu Stainmaster carpets with Magic Fresh are constructed from:
- STAINMASTER Tactesse BCF nylon (5 styles) and Stainmaster Luxerell BCF nylon (5 styles)
- Styles include friezes, textures and level cut loops in 32oz to 72oz.
- Warranties include XtraLife 10-Year Wear, 7-Year Stain and Soil, 10-Year Texture Retention and Lifetime Anti-Static.
Look for these items at your local flooring retailer and enjoy the rewards of all of the hard work Beaulieu has put into making carpet better for us!