Shaw has rolled out a new high performance hardwood finish that is initially being used on its Epic engineered products.
Branded ScufResist Platinum, Shaw said the finish increases the product’s durability while keeping aesthetics intact and resists scuffs up to six times better than the competition.
According to Anderson President and CEO Don Finkell, the finish is one of the first innovations to come out of Shaw’s new Hardwood Research & Development Group.
The Group formed in September 2009 as part of Shaw’s hardwood reorganization plan.
The finish is now being used to improve Shaw’s Epic products and will be used in the future to on all of Shaw’s hardwood products. By April 1, all Epic products will be shipped with new finish.
Thanks to Floor Daily for the breaking news!