2019 Color of The Year: Living Coral

Annually, Pantone, the global authority in colors, selects a new “Color of The Year.” Their select team of color experts travels the world to see what colors are up and coming and influential in marketing and design. The chosen color makes a high impact on many industries over the year. In fact, Pantone’s color choice influences many significant companies, and it is incorporated in modern merchandising, marketing, interior design, fashion, and much more. Knowing The Color of The Year can allow you to stay ahead in your home’s design as well as incorporate in commercial work. Let’s take a look at 2019’s Color of The Year:

Living Coral
2019’s Color of The Year is Living Coral. Living Coral is an energetic, “buoyant” color that can liven up any area while still complimenting passive, cool tones. It is referred to as a tangy-peach hue with golden undertones that evoke a powerful statement to any application.

Complimentary Colors
Living Coral is a stimulating color that can pair well with other accompanying accent colors. As a warm tone, Living Coral pairs well with all of the other warm tones. You can try accompanying Living Coral with a Raspberry Red for a robust and spicy design. You can also move toward the cool tone family and choose a teal, navy, or turquoise to balance the space. While usually warm and cool tones can be paired with Living Coral to neutralize a space, these pairings are full of adventure, fun, and inspire an optimistic atmosphere.

Application
Pantone declared, “Just as coral reefs are a source of sustenance and shelter to sea life, vibrant, yet mellow, Pantone 16-1546, Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.” Applying this to your own space can help you stay up-to-date with modern colors as well as trends. It can be a great application to include in your business’ marketing or commercial space if you own your own business. If not, try incorporating Living Coral in your own home to bring new levels of energy into your own space.

The Color of The Year can be a great design addition. Pantone meticulously identifies a color that’s influence has the most significant impact on design that year. Have you seen this color used this year? How will you apply this trending color in your own space? We would love to hear from you! Comment below what you think about Living Coral.

2018 Color of The Year

 

 

What is Color?

Color is how we perceive an aspect of an element determined by how it interacts with light.   There are three properties which define color.  The hue which lets us identify red from blue and yellow from green, the intensity which allows us to interpret how vivid we see the color and lastly, the value helps us see shades and different versions of colors.  Colors make up the world around us and can strongly influence emotions, decisions, and how we perceived the environment but did you know there is a color of the year?

Who Decides the Color of The Year?

Leatrice Eiseman is the executive director of the Pantone Color Institute and is highly recognized by those affiliated with the substantial brand fashion and marketing industry.  She has been put in charge of a committee of color experts which travel internationally to discover what the next years up and coming color will be.  When Eiseman and her committee determine the most important color of the year and announce it, many large industries like Ikea, Sephora, Microsoft, Banana Republic and others will release brands and trends capitalizing on this trend.

What is the Color of The Year?  

Pantone Color Institute is recognized as the foremost leading source of obtaining information on colors and forecasting color trends.  Pantone Color Institute has Eiseman travel the world to observe the latest fashion trends, celebrity wardrobes, and, marketing endeavors so she can determine what color will impact the upcoming color campaign.  Greenery strongly influenced last year’s color.  This year, however, is the year of UltraViolet.

Background on UltraViolet

Every color has a generally recognized feel to them.  Being on the farthest end of the color spectrum, UltraViolet has been linked to mysterious and spiritual feelings.  It is a vivid color that intrigues the use of our creative imagination.  With today’s world being so chaotic and pushing boundaries of social connections, this color hosts a mindful refuge with it cool, tranquil vibes.  Violet has been associated with dignity and wisdom and is a color which strongly suggests the vision of the future.

Now that you are familiar with the color of the year see if you see it in more marketing this year.  You will be surprised by how influential the color of the year really can be in today society.  UltraViolet shows the mystery but creativity of our world rapidly revolutionizing today.