Today’s post is a follow up to yesterday’s interview with Bethany Warner, Director of Marketing for America’s Floor Source. Yesterday, we learned a little about her business and today she talks about some of her personal favorites and trends.
Bethany, thanks again for taking the time to share your thoughts with us!
Shannon: What is your personal favorite type of flooring? Why?
Bethany: My favorite type is frieze carpet. I love its comfort and style and the fact that it hides footprints and sweeper marks. Another favorite is hand scraped hardwood. The antiquity of the look is really appealing. Armstrong’s Century Farm Collection is really quite nice.
What is your personal favorite product, currently? Why?
Bethany: It’s really hard to choose just one.
Shannon: What color trends do you see in your market?
Bethany: Neutral colors have always been popular in carpet. They allow customer to change their room’s décor easily without having to completely replace the carpet.
Shannon: What product and color trends do you see in the future?
Bethany: I think the “green” products, which are gradually becoming more popular will continue to increase popularity. Products like Costa Real and Skyline from Shaw have great green stories.
Shannon: What is the question most frequently asked by your customers?
Bethany: Our customers commonly ask care and maintenance questions. Because customers are making an investment in their home with new flooring, they are interested in proper maintenance to keep their floors looking newer longer. That is why we offer Warranty and Maintenance information at various places on our website.