Armstrong Intros New Floating Floors

The authentic hardwood looks are breathtaking. The water-resistant performance is superior. The installation is incredibly simple. But the real beauty of Armstrong’s new Luxe Plank™ with patent pending Lynx™ Technology is the flexibility it provides, thanks to its revolutionary design and construction.

Luxe Plank, launching to retail now, is the best option for a beautiful, high performance floor, according to Armstrong Resilient Vice President Allen Cubell.  “A combination of beauty, performance and simplicity makes Luxe Plank superior to any other luxury vinyl tile glue-down or floating system available today,” he said.  “It’s the easiest LVT floating installation on the market.  Luxe Plank with Lynx Technology allows the installer to reposition planks as many times as needed, and still maintain the integrity and appearance of the installation – a practice unheard of until now.”

Lynx Technology, the next generation in floating floor engineering, starts with specially formulated super thick LVT planks combined with a manufactured rigid film with a highly advanced performance oriented pressure sensitive adhesive.

“Flexibility without compromise means fewer call backs because the installation is right the first time,” said Yon Hinkle, Product Manager, Armstrong.  “With Luxe Plank, the end result is always a beautiful, high integrity installation that our dealers and their customers can count on.”

“This is a true game-changer,” said Buddy Faircloth, president, Cain & Bultman.  “The genius behind Luxe is that it improves upon existing technology to offer the retailer a truly unique product – unbelievably realistic looks, superior performance and a fail-safe installation. This adds up to not only happy customers, but repeat customers.  It’s a product that promises to be easy to sell.”

“Luxe Plank fills a gap in the market by being more than just about installation,” said Ray Mancini, president, BelknapWhite.  “It clearly establishes a style/beauty first position that speaks volumes to the consumer.”

The vibrant hardwood colors and textures of Luxe Plank™ add instant luxury to any room and feature the most realistic hardwood visuals available in the category. Authentic plank lengths, along with beveled edges and ends, combine to make the visuals incredibly natural. Consumers can choose from a stunning array of the most popular traditional, exotic, rustic and distressed looks to recreate the style of genuine hardwood.

Luxe Plank is available across 33 SKU’s at three price points, in a total of 14 design categories. Its distinctive looks include the undulating textures of Exotic Fruitwood, with vibrant colors and cosmopolitan elegance, and English Walnut inspired by Europe’s great country estates, with a  rich palette and contrasting stained edges (Best Collection).  Peruvian Walnut captures the beauty of the species’ natural variations in color and graining, and the distinct pattern of Empire Bamboo adds a modern flair to any space (Better Collection).  Jefferson Oak seizes the character and versatility of traditional oak in four classic wood tones that enhance any room (Good collection).

“The wow factor is that this is one beautiful flooring collection, a sure crowd pleaser,” said Mancini.  “There is an amazing breadth of design, and just the finest looking and top performing planks I’ve seen.  It is clearly designed to be the best.”

With Luxe Plank, even bathrooms, kitchens and laundry rooms can have a natural hardwood look. The thicker, more durable top layer features enhanced urethane coatings that resist scratches, stains and wear, making Luxe Plank perfect for high traffic areas as well as high moisture areas.  One of the attributes of the pressure sensitive adhesive is that it also is resistant to various factors – water or chemical.  Plus, the floor’s bond only gets stronger and stronger with time, offering superior adhesion strength with a grip that is virtually unbreakable.

Installing is as easy as 1-2-3

Lynx™ Technology, with its exclusive pressure-sensitive adhesive, makes Luxe Plank incredibly versatile and simple to install. Because each plank attaches to the planks beside and above it – not the floor beneath it – it installs quickly and easily, over practically any surface in any home or business.

With the technology to revolutionize floating floor installation and design options to meet any decorating need, Luxe Plank™ ensures high referral rates and repeat business.

“Luxe Plank wins where it counts – better wear layer, more features, better visuals and great warranties,” added Faircloth.  “Plus, it’s developed and backed by Armstrong, the brand our customers can trust.”

For more information, visit www.armstrong.com.

New Design Options for Luxury Vinyl Tile

 

Mannington’s Adura has a new line called Elements that allows you to create a custom tile look with luxury vinyl tile! You can design your own pattern from five color choices and three stylish shapes or with with one of your five most popular combinations. Also available are coordinating DecoStones and Accents for creating your own signature style. Imagine the possibilities!

There are just 3 easy steps!

  1. Choose your color.
  2. Choose your shape.
  3. Design your floor.

That’s it. It’s as easy as choosing a custom tile combination, but instead you get all of the advantages of Adura.

Their website even shows you the 5 most popular design options with photos. (see left)

Mannington also offers hardwood, resilient, porcelain and laminate flooring options if this product is not the right product for you.

If you have used this product, send us some photos of your installation. If you are interested in more information about this product visit the website or leave us a comment.

New Product: Mannington Adura Zebra Wood

 

New Product: Mannington Adura Zebra Wood

Exotic and beautifully styled, Zebra Wood is Mannington’s first wood pattern to feature V² technology. The realism of the dramatic graining found in the Andean Pecan wood species is enchanced in this pattern. Each 5”x48” plank has intense color variation that ranges from light to dark, in three exotic colorways. This pattern is available in Adura® LOCnGO™ with TACFAST® technology.

Colorways:

  • Arid Plains
  • Safari Trail
  • Smoking Gun

Adura Flooring offers the following advantages:

Enduring Beauty

Our Adura® luxury flooring features award-winning patterns as varied as they are distinctive.

Style

Adura® luxury floors offers looks for every customer. Classic stone designs like slate and travertine. Contemporary styles like polished marble or burnished metallics and totally unique floors like sisal, pebble, and baked earth. And now, we offer a realistic wood plank design in both a 4″ width and our new 5″ width, found in our Distinctive Collection.

Color

The shades of the Adura® line represent perennial favorites as well as the latest trends. Warm golds, cool blues, soft greens, and a wide range of versatile earth tones. And let’s not forget both lighter and darker wood tones for our luxury planks.

Size

Our Adura® luxury planks come in two sizes, a 4″x36″ plank, and the more realistic 5″x48″ size usually associated with a traditional wood plank. All Adura® luxury tiles are 16″x16″. Some have realistic grout lines along the edges. Others are subdivided to mimic smaller tiles. And still others create a seamless look with no grout or edging.

Extraordinary Strength

Trust Mannington to take the time to get it right. Adura® is one luxury flooring product that delivers performance as well as appearance. We’re so confident in the superior durability of Adura® it carries a 20-year residential limited warranty against wear, fade, stain and delamination.

Easy Maintenance

Adura® luxury floors are incredibly easy to maintain, featuring ScratchResist™ technology, which improves resistance to everyday household scratches that can make floors look old before their time.