Did you know that every year the color authorities announce a new color of the year? In fact, this color is selected by a team of color experts at Pantone Color. They research and explore what color seems to be most influential and significant in the world at that given time, and the color is selected in December for the following year. This color is then used by businesses throughout the next year in design and marketing.
The year 2020 will kick off with the new color Classic Blue. This classic color is construed of the deep and passive shade of blue with undertones of indigo to help create more serenity. Classic Blue is a very stable and reliable color. This traditional color was chosen to allow your mind to wander. In fact, Laurie Pressman, Vice President of Pantone Color, says, “what’s the future going to bring as we move into the evening hours?” is the thought this color can help provoke. The team at Pantone Color believes that Classic Blue is more than just visually stimulating but also helps to awaken all your senses.
Who Decides the Color of The Year
In 1999, Pantone Color became the global authority on color. Each year in December, they select a color that seems very influential in the world. They look at different aspects of life and carefully choose the color they see most meaningful at the current time.
Where You May See This Color
Every year these colors make history by being used by many major companies. Many large and small companies can use this trending color to help promote themselves. If you are looking to keep your home or business up-to-date, consider giving some homage to Classic Blue. You may notice it being used in apps, phone colors, paint themes, clothing, and other materials more frequently.
In 2020, be sure to keep your eyes out for Classic Blue, and see if you notice it in marketing, design, fashion, or other aspects of life. You will be surprised how common this color becomes in the following year.