Shaw Floors set a world record for the world’s largest pie fight Jan. 7 in a promotion for its Anso nylon products.

The event, staged for the Guinness Book of World Records, involved 434 participants as well as 1,200 cherry, chocolate and apple pies.

The company held the pie fight on its premium Anso nylon carpet as a way to demonstrate Anso nylon’s superior ability to repel stains and to be easily cleaned.

Following the world record event, Shaw cleaned approximately 3,000 pounds of pie from the carpet and displayed the previously pie-covered results today in the lobby of the Embassy Suites in Grapevine, Texas, the site of the event.

“We can’t wait to tell consumers that Anso nylon survived the world’s Largest Pie Fight,” said Shaw President Randy Merritt.

The Shaw event beat the previous world record of 269 participants, which was set by the television show LIVE! With Regis and Kelly on Sept. 17, 2009.

Video footage of Shaw’s pie fight festivities, certificate presentation, post-event carpet cleaning and the surviving, spotless carpet can be viewed at www.shawfloors.com/anso/piefight.

Today’s post can also be found on Floor Daily.net.