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Did Ricko the Rhino Destroy the Smart Strand Carpet?

September 1, 2009 By creatingyourspace 1 Comment

 

The SmartStrand challenge ended Friday. The carpet was cleaned with Mohawk Floor Care Products and it was a SUCCESS! The carpet was able to be 100% cleaned. Look for upcoming newspaper ads and TV commercials to show you how you can take advantage of SmartStrand carpet for your home!

Today on Floor Daily with Kemp Harr, David Duncan, VP of Residential Marketing, and Bart Rich, Brand Manager of Soft Surfaces, discuss how Mohawk’s SmartStrand carpet performed after 14 days in the Rhino habitat of the Birmingham Zoo. Listen to the interview to hear more about the results and how Mohawk plans to tie this in with dealers and consumers. To listen, click here: Smart Strand Challenge

Are you a fan of Ricko’s on Facebook? Did you follow along on his webcam? Did you follow along with the SmartStrand Challenge? Did you ever think the carpet would survive? Tell us how you were involved in the SmartStrand Challenge!

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Filed Under: Carpet, Q & A Tagged With: Carpet, mohawk carpet, Ricko the Rhino, Smart Strand Challenge, smartstrand

Checking in with Ricko the Rhino and the SmartStrand Challenge

August 21, 2009 By creatingyourspace 1 Comment

It’s been a few days since our last update on Ricko the Rhino and the SmartStrand Challenge from Mohawk. (see previous posts here and here)

If you aren’t familiar with Ricko the Rhino and the SmartStrand Challenge, here’s the short version:

  • Ricko is a 12 year old, 2800 lb black rhino from the Birmingham Zoo.
  • His room, designed by Chip Wade from “Designed to Sell” was installed on August 13th with Mohawk SmartStrand with DuPont Sorona renewably sourced polymer carpet for him to live all over and do whatever it is that they do!
  • Ricko will be living on the carpet for a full 2 weeks!
  • You can see Ricko in action on his live webcam by clicking here.

Ricko and his fellow Black Rhinoceros friends have been listed as “critically endangered” since 1977 and unfortunately they continue to face threats from poachers who are after their horns. It has been difficult over the years to keep their numbers up, and with your support, you can help Ricko and his friends to maintain their ranks.

To get more a more personal connection to Ricko, follow Ricko on Twitter and Facebook! He’s got quite the following!

So far, the carpet is holding up remarkably well! I can’t wait to see it at the end of the test. You know that if this carpet can hold up to a 2800 lb rhino then it can hold up in your household!

If you are like me, then you are wondering exactly what carpet Ricko chose for his bachelor pad. It’s style “Sacred Star” in the color “Egg Nog” (#1326-515).

Tell us if you are also following Ricko and what your thoughts are on how this carpet will hold up!

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Filed Under: Carpet, News Tagged With: mohawk carpet, rhino carpet challenge, Ricko the Rhino, smartstrand challenge

Ricko the Rhino and Smartstrand Video

August 14, 2009 By creatingyourspace Leave a Comment

 

AUGUST 13th IS THE START of the Smartstrand challenge we talked about in yesterdays post that is going on day and night for the next two weeks. Click on the image to check out the YouTube video of Chip Wade (from Designed to Sell)and Ricko the Rhino. (Thanks, Jeff) You can also follow along on the website where they have a webcam to watch Ricko in action. If you really want to follow along you can even follow Ricko on Twitter and Facebook! Let’s support Ricko and hope that the Smartstrand carpet can hold up to all 2800 pounds of him!

For more information on Smartstrand, click here.

Tell us what you think!! Will Rick like his new temporary home? Is the carpet going to hold up? Is Ricko going to destroy the carpet? Is this REALLY a good idea? Leave us a comment with your thoughts!!

Stay tuned here on From the Floors Up for updates or follow along on Ricko’s many other social sites for updates!

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Filed Under: Carpet Tagged With: Chip Wade, mohawk carpet challenge, Ricko the Rhino, smartstrand

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