Design is in the Details

The difference between okay design and amazing design is in the details.  This adage is true whether your decorating style is traditional or contemporary.  The little details and finishing touches are what make the designs more than just furniture, paint and flooring in a room.  Design details are the ways we can personalize our decorating and make the house feel like our home.


Decorative trim on upholstery, curtains and pillows is an easy way to add pretty details to your décor.  Tassels, ribbon, fringe, and pompons are all traditional trim elements that can be interpreted to work with most decorating styles.  A ready-made pillow or curtain can become a custom curtain with a bit of trim or ribbon to the edge.


Nailhead trim is another traditional design element that can work with other styles. Nailhead trim can be found on sofas, chairs and headboards as well as ottomans and other seating. Nailhead trim can be added to an existing piece of furniture as an easy DIY project.


Adding a ribbon trim or textile paint can customize a plain area rug. Cotton or wool rugs can be stenciled and painted with fabric paint.  Even sisal and jute can be painted. Adding a colorful decorative edging to an area rug is another way to personalize.


Other ways to personalize your décor with details include decorating readymade lamp shades. The same trim that is used for textiles can be used on lampshades.


These little details will add interest and make the room reflect your own personal style and taste.

Designing a Room from the Floor Up

If you have wood floors or carpet that you love, you can build a room design from the floor up. Often when designing a room, we begin with an inspiration fabric or accent color. Flooring is typically 30% of a room, so it should be a big factor in the overall design of the space.  Taking flooring into account at the beginning of your design will create a beautiful polished room in the end.


Even if you don’t love your existing flooring, choosing your flooring at the beginning of the design process is a good idea. Think of how you will use the space. Kitchens and bathrooms have different flooring needs than living and bedrooms. Do you have pets? Kids? High foot traffic? All of these should be taken into consideration when choosing flooring types and colors.


Once you have your beautiful floors selected, you can begin building your room.  Get samples of paint, wallpaper, fabric and accent colors to create a unified design.  When selecting colors for the room, take into account the color and tone of your floors.  Dark or light, warm or cool tones in the flooring will make wall and fabric colors look differently.  Keep floor color in mind especially if you have wood furniture on wood floors. A little bit of contrast between the woods will make the furniture stand out more; similar colors will make the two elements blend together.


Remember, if it all seems too overwhelming, involve the help of a flooring professional. They can help you pull everything together.


Shaw Rolls Out HGTV Branded Products

Shaw Floors, in partnership with HGTV and Sherwin-Williams, recently hosted a launch event in New York City to mark the introductions of the HGTV Home Flooring by Shaw collection and the HGTV Home by Sherwin-Williams collection to the consumer press.

The event, which took place on March 31 at New York’s historic Altman Building, provided attendees with a preview of the carpet, area rug, hardwood and laminate products that make up the HGTV HOME Flooring by Shaw collection, as well as the color collections and paint products in the HGTV Homeby Sherwin-Williams line.

Both collections are part of the HGTV Home program of branded products, which will include a wide array of home elements such as cabinetry, home accessories, furniture and lighting.

Approximately 40 editors and producers from 24 media outlets as well as representatives from HGTV, Sherwin-Williams and Shaw attended the event.

Thanks to Floor Daily for providing this news!

Shaw Floors Chosen by House Beautiful: Kitchen of the Year

Shaw Floors has been chosen by House Beautiful magazine for its fourth annual “Kitchen of the Year.”

As the flooring sponsor, the kitchen will feature Shaw’s Grand Canyon, a hardwood style made from 100% post-industrial wood byproducts.

The design reflects Tyler Florence’s vision of the kitchen as “the new American living room,” incorporating his concepts of family, cooking, entertaining, comfort, design and heritage.

This year’s Kitchen of the Year will be held in conjunction with “Tastes of Summer,” an outdoor food festival that features samples from Rockefeller Center’s most popular restaurants.

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About House Beautiful

House Beautiful ( is a leading authority on American home design and decoration, reaching more than seven million readers every month. Founded in 1896, House Beautiful is the oldest continuously published shelter magazine in the United States. Readers can also interact with the brand on the digital front, with House Beautiful mobile ( In addition to its U.S. flagship, House Beautiful publishes two editions around the world. Hearst Magazines is a unit of Hearst Corporation (, one of the nation’s largest diversified communications companies with interests in magazines, newspapers, digital media, business media and television.

About Shaw

Shaw Industries Group, Inc., a subsidiary of Berkshire Hathaway, Inc., is the world’s largest carpet manufacturer and a leading floor covering provider with more than $5 billion in annual sales and approximately 31,000 associates. Headquartered in Dalton, Ga., the company manufactures and distributes carpeting, rugs, hardwood, laminate and ceramic tile for residential and commercial applications worldwide. A recognized leader in environmental stewardship, Shaw has implemented hundreds of sustainability initiatives and cradle to cradle design solutions, collectively termed the Shaw Green Edge. For more information, visit

Shaw Joins “Make it Right” for Hurricane Katrina 5th Anniversary

makeitrightShaw said it will join the Make It Right Foundation in New Orleans this weekend to mark the 5th anniversary of Hurricane Katrina. Shaw has been a partner of Make It Right since founder Brad Pitt established the organization in December 2007 to build 150 affordable, sustainable homes for residents of New Orleans’ Lower 9th Ward affected by the hurricane.

The August 28th anniversary event will commemorate the process of bringing families home to the Lower 9th Ward, one of the areas most devastated by Hurricane Katrina. In keeping with the foundation’s Cradle to Cradle design philosophy, Shaw has provided carpet featuring fully recyclable, Cradle to Cradle Silver certified Anso® nylon fiber for the first 50 homes, and is committed to providing carpet for all of the planned 150 homes.

As one of the earliest supporters of the Make It Right Foundation, Shaw’s contributions have played a vital role in the process of building affordable green homes for Lower 9th Ward residents, according to Make It Right Director of Development & Government Relations Steve Ragan. “Shaw and Make It Right share a fundamental commitment to Cradle to Cradle design and to sustainable construction. Shaw’s fully recyclable, environmentally responsible flooring products are a natural fit for the Make It Right homes.”

“We are proud to work with Make It Right to help make a difference in the lives of some of the many residents of New Orleans affected by Hurricane Katrina,” said David Wilkerson, Director of Sustainability and Environmental Affairs for Shaw’s residential division. “In addition to providing new, affordable homes for residents of the Lower 9th Ward, Make It Right also demonstrates the social, environmental and economic benefits of sustainable housing in a model that could potentially be replicated around the world.”

The Make It Right Cradle to Cradle design philosophy and its commitment to making green housing affordable is also in keeping with Shaw’s own commitment to Sustainability through Innovation – the Shaw Green Edge, Wilkerson noted. “Whether it’s pushing the boundaries of what affordable housing design, or creating flooring products that can be recycled back into themselves time and time again, we believe innovation is the true key to sustainability,” he said.

The 5th Anniversary Celebration will feature of “A Night of Treme,” a benefit show featuring the artists and music from the highly-acclaimed HBO series Treme. House of Blues in New Orleans will host the concert on the fifth anniversary of Hurricane Katrina, Saturday, August 28th, and Make It Right will also a host a Community Celebration Event that same day.

Brad Pitt, Make It Right’s founder, hopes that this project will be a catalyst for recovery and redevelopment throughout the Lower 9th Ward and across the City of New Orleans. Make It Right is committed to building sustainable and affordable homes, incorporating high-quality design and construction while preserving the spirit of the community’s culture. Make It Right provides a potential model for other communities of its kind throughout the nation.

Shaw will provide the company’s stylish, recyclable Type 6 Anso nylon, for all 150 Make It Right homes. All Shaw carpets made of Type 6 nylon can be recycled back into new carpet repeatedly in a Cradle to Cradle, or Carpet to Carpet™, model at the company’s Evergreen Nylon Recycling Facility in Augusta, Ga.

For more information on the Make It Right Foundation, please visit For more information on Shaw’s sustainability efforts, visit

(This article was found on

Shaw Sets Pie Fight World Record in Anso Promotion

shaw-world-record-pie-fight-fullShaw Floors set a world record for the world’s largest pie fight Jan. 7 in a promotion for its Anso nylon products.

The event, staged for the Guinness Book of World Records, involved 434 participants as well as 1,200 cherry, chocolate and apple pies.

The company held the pie fight on its premium Anso nylon carpet as a way to demonstrate Anso nylon’s superior ability to repel stains and to be easily cleaned.

Following the world record event, Shaw cleaned approximately 3,000 pounds of pie from the carpet and displayed the previously pie-covered results today in the lobby of the Embassy Suites in Grapevine, Texas, the site of the event.

“We can’t wait to tell consumers that Anso nylon survived the world’s Largest Pie Fight,” said Shaw President Randy Merritt.

The Shaw event beat the previous world record of 269 participants, which was set by the television show LIVE! With Regis and Kelly on Sept. 17, 2009.

Video footage of Shaw’s pie fight festivities, certificate presentation, post-event carpet cleaning and the surviving, spotless carpet can be viewed at

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