The SmartStrand challenge ended Friday. The carpet was cleaned with Mohawk Floor Care Products and it was a SUCCESS! The carpet was able to be 100% cleaned. Look for upcoming newspaper ads and TV commercials to show you how you can take advantage of SmartStrand carpet for your home!

Today on Floor Daily with Kemp Harr, David Duncan, VP of Residential Marketing, and Bart Rich, Brand Manager of Soft Surfaces, discuss how Mohawk’s SmartStrand carpet performed after 14 days in the Rhino habitat of the Birmingham Zoo. Listen to the interview to hear more about the results and how Mohawk plans to tie this in with dealers and consumers. To listen, click here: Smart Strand Challenge

Are you a fan of Ricko’s on Facebook? Did you follow along on his webcam? Did you follow along with the SmartStrand Challenge? Did you ever think the carpet would survive? Tell us how you were involved in the SmartStrand Challenge!