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Did Ricko the Rhino Destroy the Smart Strand Carpet?

September 1, 2009 By creatingyourspace 1 Comment

 

The SmartStrand challenge ended Friday. The carpet was cleaned with Mohawk Floor Care Products and it was a SUCCESS! The carpet was able to be 100% cleaned. Look for upcoming newspaper ads and TV commercials to show you how you can take advantage of SmartStrand carpet for your home!

Today on Floor Daily with Kemp Harr, David Duncan, VP of Residential Marketing, and Bart Rich, Brand Manager of Soft Surfaces, discuss how Mohawk’s SmartStrand carpet performed after 14 days in the Rhino habitat of the Birmingham Zoo. Listen to the interview to hear more about the results and how Mohawk plans to tie this in with dealers and consumers. To listen, click here: Smart Strand Challenge

Are you a fan of Ricko’s on Facebook? Did you follow along on his webcam? Did you follow along with the SmartStrand Challenge? Did you ever think the carpet would survive? Tell us how you were involved in the SmartStrand Challenge!

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Filed Under: Carpet, Q & A Tagged With: Carpet, mohawk carpet, Ricko the Rhino, Smart Strand Challenge, smartstrand

Ricko the Rhino and Smartstrand Video

August 14, 2009 By creatingyourspace Leave a Comment

 

AUGUST 13th IS THE START of the Smartstrand challenge we talked about in yesterdays post that is going on day and night for the next two weeks. Click on the image to check out the YouTube video of Chip Wade (from Designed to Sell)and Ricko the Rhino. (Thanks, Jeff) You can also follow along on the website where they have a webcam to watch Ricko in action. If you really want to follow along you can even follow Ricko on Twitter and Facebook! Let’s support Ricko and hope that the Smartstrand carpet can hold up to all 2800 pounds of him!

For more information on Smartstrand, click here.

Tell us what you think!! Will Rick like his new temporary home? Is the carpet going to hold up? Is Ricko going to destroy the carpet? Is this REALLY a good idea? Leave us a comment with your thoughts!!

Stay tuned here on From the Floors Up for updates or follow along on Ricko’s many other social sites for updates!

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Filed Under: Carpet Tagged With: Chip Wade, mohawk carpet challenge, Ricko the Rhino, smartstrand

Rhinoceros To Give Mohawk Carpet Unusual Test

August 12, 2009 By creatingyourspace 4 Comments

Mohawk as teamed with The Birmingham Zoo to put its SmartStrand(R) with DuPont(TM) Sorona(R) (SmartStrand) carpet to the mightiest of durability and stain resistance tests. On August 14, Mohawk will install SmartStrand triexta carpet in the indoor enclosure of The Birmingham Zoo’s only Eastern Black Rhinoceros, leaving it there for two weeks.

“Ricko the Rhino” – not your typical 12-year-old! – is a bold opponent for the SmartStrand Challenge. Once the carpet has been installed, Ricko will live as usual in his enclosure, eating, sleeping, rolling his 50-pound ball around and doing things that just come naturally to a 2,800-pound rhinoceros. All on Mohawk’s SmartStrand carpet!

Four day- and night-vision webcams will be strategically placed throughout the enclosure to capture his life on the carpet. The public is invited to check in on Ricko throughout the SmartStrand Challenge via its website: www.smartstrandchallenge.com. Watch Ricko as he romps and tromps around in his enclosure, giving SmartStrand carpet a run for its money.

“We feel so confident about the Mohawk SmartStrand carpet with triexta fiber that we wanted the public to be able to check in on the Challenge anytime, day or night,” said David Duncan, Mohawk’s Vice President of Marketing. “This will be the perfect demonstration of its durability. . .if SmartStrand can stand up to this wildlife, it can certainly stand up to your wild life.”

Visitors to The Birmingham Zoo and the SmartStrand Challenge website will have the opportunity to purchase t-shirts or plush rhinos created specifically for this event. Profits will be used to support both The Birmingham Zoo and the International Rhinoceros Foundation (IRF).

SmartStrand triexta carpet made with DuPont Sorona is a sustainable flooring option that is also luxuriously soft. Bio-PDO(R), which is made from corn sugar and is a renewable resource, makes up 37 percent of DuPont Sorona. Additionally, SmartStrand with DuPont Sorona provides superior stain resistance due to the way it’s engineered. Stain protectors are built-in the carpet fiber and will never wear or wash off. It will even resist discoloration from bleach.

To go along with the new carpet, Mohawk brought in Chip Wade, designer, expert craftsman and carpenter and cast member of Home & Garden Television’s (HGTV) TV shows “Curb Appeal” and “Designed to Sell.” As the Mohawk SmartStrand celebrity spokesman, he also wanted to be part of the Challenge. Chip has designed and renovated both Ricko’s public viewing area and his indoor enclosure with designs that were inspired by Ricko himself. Ricko’s visitors will enjoy seating while surrounded by vertical shading in the shape of rhinoceros horns ranging from three to 12 feet tall.

About Mohawk Industries:

Mohawk Industries has been a trusted name in carpets for more than 130 years and is a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, laminate, wood, stone, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which include Mohawk, Karastan, Ralph Lauren, Lees, Bigelow, Columbia, Century, Dal-Tile, American Olean and Quick-Step. Mohawk’s unique merchandising and marketing assist our customers in creating the consumers’ dream. Mohawk provides a premium level of service with its own trucking fleet and more than 250 local distribution locations.

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Filed Under: Carpet, News Tagged With: mohawk, mohawk carpet, rhino carpet test, ricko, smartstrand

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